Truecaller hits 50m users in Africa

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By SAMSON AKINTARO

Mobile application, Truecaller, said it has registered 50 million users in Africa, among which are 6.2 million Nigerians. The Chief Commercial Officer, Truecaller, Mr Ted Nelson disclosed this on the side-line of the launch of its Developer programme in Lagos.

According to him, the company has 50 million registered users in Africa and that is about 20 per cent of total global Truecaller users. “Africa is growing and it is important for us, to establish our presence to be felt in Africa, there is need for us to understand the market and to enable us grow faster as a brand.

“This is currently carried out by studying most likely Nigeria and South Africa for us to gain our subscribers base,’’ he said.

The company revealed that as a part of its plans for Africa, it would be setting up headquarters in the region and hire key personals for its operations. During the event, Truecaller also announced the launch of its Developer Program with Truecaller SDK, its mobile identity product for digital start-ups and app developers.

Truecaller SDK enables 3rd party app developers, digital businesses and startups to verify end users quickly and frictionlessly by utilizing their Truecaller profile with a one-touch and password free experience. The Truecaller SDK is available on Android, iOS and web platforms and can be used by any app or a website to instantly onboard, autofill user information, or verify the user’s phone number based identity through the users’ consent.

“We see Nigeria as one of the most promising eco-systems in Africa, that’s why we have decided to kick-off our tour in the market. After engaging with some of the top tech startups and digital businesses in the country, we are even more convinced that Truecaller SDK – mobile identity solution – will help solve many of their challenges when onboarding and verifying new users,” said Priyam Bose, Director & Head of Worldwide Developer Relations at Truecaller.

Truecaller has become one of the fastest growing consumer apps in Africa, and has consistently been topping the App Store Charts across the continent for the past 2 years. The Truecaller app, which allows people to see who’s calling and filter out spam calls and SMS, has already more than 50 million users in Africa. The service is helping users block more than half a billion spam calls on a monthly basis in the region, and more than 50 percent of all messages being filtered is considered as spam.

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