L-R: Onyebuchi Allanah; Senior Brand Manager, Flavored Portfolio, Nigerian Breweries Plc; Moyosoreoluwa Christopher; Rhema Afamuefunah; Victor Amaechi; Chidera Mbaogu; Chukwuemeka Erivo; (winners of the Desperados all-expense-paid trip to elrow Festival in Ibiza); Sampson Oloche, Portfolio Manager, Beyond Beer, Nigerian Breweries Plc; and Delnoi Otsemobor, Director, Spektrum Entertainment; during the presentation of tickets to winners of the elrow Festival Ibiza Trip sponsored by Desperados Beer at Element House, held over the weekend at Livespot Entertarium, Lekki, Lagos.
Desperados Nigeria rewards 5 lucky guests with an all-expense paid trip to Elrow Festival in Ibiza Spain
L-R: Onyebuchi Allanah; Senior Brand Manager, Flavored Portfolio, Nigerian Breweries Plc; Moyosoreoluwa Christopher; Rhema Afamuefunah; Victor Amaechi; Chidera Mbaogu; Chukwuemeka Erivo; (winners of the Desperados all-expense-paid trip to elrow Festival in Ibiza); Sampson Oloche, Portfolio Manager, Beyond Beer, Nigerian Breweries Plc; and Delnoi Otsemobor, Director, Spektrum Entertainment; during the presentation of tickets to winners of the elrow Festival Ibiza Trip sponsored by Desperados Beer at Element House, held over the weekend at Livespot Entertarium, Lekki, Lagos.
Five young Nigerians are set to experience one of the world’s most iconic party destinations, the Elrow Festival in Ibiza, courtesy of Desperados, Nigeria’s number one flavored beer. The winners were announced live on Saturday, 2 August, during a high-energy edition of Element House, the electronic dance music series that has become a staple for Gen Z party lovers, held at the Livespot Entertarium in Lekki.
The five winners will travel to Spain for the world-renowned Elrow Festival. Elrow is a global entertainment and festival brand known for its immersive, thematic, and highly theatrical parties. It has become a global benchmark for nightlife and creative expression. This year, thanks to Desperados, consumers will be right at the heart of the action.
The Element House event drew an exciting mix of influencers, creatives, and EDM lovers, all immersed in a sensory experience of bold lights, immersive visuals, and high-tempo beats.
Speaking at the event, Onyebuchi Allanah, Senior Brand Manager Flavored Portfolio, Nigerian Breweries Plc, highlighted the brand’s DNA of boldness and boundary-pushing energy, “Desperados is all about bold experiences, and this gesture is giving young Nigerians a passport to global party culture. By taking five members of the Desperado Trybe to Ibiza for the Elrow Festival, we are showing once again why Desperados is the number one beer for the Genz’s, turning dreams into reality and putting Nigerian nightlife on the global stage.”
Desperados’ partnership with Element House is a strategic move to cement its status as the leading party beer for Gen Z in Nigeria. As the platform continues to grow as a local stage for individuality, creativity, and connection, Desperados is ensuring Nigerian youth are not only part of the conversation but also at the centre of global party culture.
