By VICTOR NZE
Hospitality group, Accor has announced plans for 35 hotels spread across the African continent in targeted markets in Nigeria and Ghana in West Africa, as well as Kenya and Tanzania in East Africa, along with Johannesburg and Cape Town in South Africa.
The hotel group explained that the move is geared towards fast-tracking its development plans in Africa, leveraging its expanded portfolio to consolidate its leadership position in North and West Africa, and achieve rapid growth in Sub Saharan and East Africa.
The Group is on track to open 35 hotels in Africa by 2020, and has set a target of signing between fifteen to twenty projects each year between 2019 and 2025.
Already, Accor commands the largest market share in terms of keys, with more than 26,500 rooms across over 156 properties in 23 countries continent-wide and a pipeline of 54 hotels with over 10,386 rooms.
“Our expanded portfolio of more than 30 brands across the entire market spectrum – economy, midscale, upscale, luxury and high-end luxury – is a catalyst for growth in Africa; it means we have a range of hospitality options for every project in every destination across the continent,” said Mark Willis, Chief Executive Officer, Middle East & Africa for Accor.
Continuing, Willis said: “Our brand offering, combined with our unparalleled market expertise, puts us in a strong position to meet our key development goals, namely consolidating our leadership position in North Africa and accelerating development in East and Sub-Saharan Africa.
“This will be achieved by maximizing opportunities for recent brand additions, including lifestyle concepts; identifying markets for branded residences and extended-stay projects – a segment in its relative infancy in Africa; and capitalizing on the success of existing brands such as ibis, Novotel, Pullman, Sofitel and Fairmont, to name a few.”
Accor said its decision to spread to Nigeria and others is with a view to operating both stand-alone and multiple properties in one location such as mixed-use projects – the current focus of infrastructure development plans in many African locations.