AIICO repositions for market dominance, as firm unveils new mission statement


AIICO Insurance Plc., has affirmed its determination for industry leadership and market dominance in the country through a customer-centric and value-driven approach to business.

Managing Director/Chief Executive Officer, Mr. Babatunde Fajemirokun

This is also as the top player in the insurance sector moved to redefine its vision and mission statements.

 According to AIICO, Monday, in a statement signed by its Head, Strategic Marketing & Communications Department, Mr. Segun Olalandu, the new Vision Statement is ‘to be the dominant insurer in Sub-Saharan Africa, built on a deep understanding of customer needs and world-class digital experience.

Olalandu also disclosed that the AIICO’s new Mission Statement is now ‘to create the most compelling customer experience by offering best-fit products to drive wholesome peace of mind through a dynamic, highly motivated workforce and innovative technology.’

Remarking, Managing Director/Chief Executive Officer, Mr. Babatunde Fajemirokun, said:  “At the core of this strategic move is our customer. We are reengineering our operations to drive a whole new experience, leveraging an in-depth understanding of their needs through various life stages. We will anticipate their needs and exceed their expectations. As we embed customer experience within the culture of the Company, we will strengthen our ability to listen and engage customers across our spectrum of touchpoints.”

Fajemirokun further stated: “We will adopt digital everywhere in our quest for providing a unique customer experience and differentiation. We will provide a fast, responsive, and frictionless experience for consumers and employees as they switch between channels in their journey to fulfilment. Wherever our customer finds us, be it online, or by walking into any of our branches, they are sure to meet a recognizable and consistent service delivery. Our omni-channel strategy will make this possible and would ensure this level of service sticks. We will infuse technology within our operations to drive automation and end-to-end simplicity.”

AIICOInsurance has proven to be stable and reliable through the years amid different seasons of volatility, uncertainties and complexities by consistently delivering on its promise to its customers, shareholders and other stakeholders.

The future looks even brighter as the Company is looking to establish and maintain market dominance and brand recognition, not just in Nigeria but in Sub-Saharan Africa.

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