Amstel Malta lights up Christmas with Festiville debut, citywide glow, and star-studded yuletide fun
Chris Uba
Aba, Enugu, Port Harcourt — Amstel Malta, Nigeria’s leading premium malt brand, is turning up the festive cheer this December with the launch of its “Be Your Best All Season Long” campaign, dazzling citywide Christmas lightings, and the inaugural Amstel Malta Festiville in Aba — a first-of-its-kind holiday experience bringing music, entertainment, and festive joy to families and communities.
From December 2 to 4, Amstel Malta, in collaboration with the governments of Enugu, Rivers, and Abia States, will transform major cities into radiant hubs of holiday excitement. Spectacular light installations, colourful décor, and festive attractions will create Instagram-worthy moments and inspire Nigerians to embrace the season with gratitude, joy, and optimism.
Elohor Olumide-Awe, Portfolio Manager, Non-Alcoholic Drinks at Nigerian Breweries Plc, said:
“Homecoming is one of the most cherished traditions in our region. Through our ‘Be Your Best All Season Long’ campaign and city light-up celebrations, we want to make this festive season unforgettable — illuminating joy, unity, and the festive spirit that bring families and communities together.”
Adding star power to the festivities, cultural icons Natacha Akide and Stan Nze will make special appearances, heightening the excitement across Enugu (Dec 2), Port Harcourt (Dec 3), and Aba (Dec 4).
The crown jewel of the season is the Amstel Malta Festiville in Aba, a festive village designed to immerse families in music, art, entertainment, and holiday magic throughout December. Highlights include the Amstel Malta Grotto, Christmas carol nights, live concerts by top artists, and a dedicated Kids’ Playground and Games Arena — ensuring fun for the entire family.
Beyond the street light-up tour and Festiville, Amstel Malta will also bring its festive magic to Lagos Food Fest at Muri Okunola Park on December 14, 2025, offering Lagos residents another opportunity to celebrate the season with flavour, music, and joy.
With this year’s celebrations, Amstel Malta invites Nigerians to come home to joy, share in the light of the season, and Be Their Best All Season Long.
Follow @amstelmalta across all social media platforms for updates, behind-the-scenes fun, and live coverage of the city light-ups and Festiville experience.
