Dangote Group wins FMDQ LCBL award
Dangote Group alongside its subsidiary, Dangote Cement Plc have emerged ‘Largest Corporate Bond Lodgment on FMDQ’ in gold category and ‘Most Trusted Brand of the Year respectively.’
Aside the two awards, the Group was also recognised as the ‘Most Outstanding Conglomerate in Environmental Sustainability’.
The cement manufacturing giant emerged winner in the stock market for its unprecedented N116 billion Series 2 bond issuance in May 2022.
The FMDQ Gold Awards recognises excellence in fixed income, currencies and derivatives market. It also recognises resilience and agility of the Nigerian financial markets participants and acknowledges the valuable efforts of the stakeholders and their participation in the FMDQ markets and across the financial market. It is also given to the corporate entity for the highest total bonds value admitted on FMDQ Depository.
According to the company, Dangote Cement was chosen as the most trusted cement brand in a survey of 13,000 consumers during the annual award ceremony organised by leading research firm Brand Health Ltd
CEO, Brand Health Ltd, Emman Udowoima commended Dangote Cement for the feat, describing it as a brand of trust and choice.
“Four out of 10 consumers who took part in the survey voted Dangote Cement as the Most Trusted Cement Brand in Nigeria. The popularity and confidence in the brand is overwhelming as its closest rival scored just 12 per cent while Dangote scored 41 per cent.”
“Other cement brands with substantial mentions scored between 3% and 8%. Some of the elements of the survey include questions like ‘the brand that you feel most confident in, the brand that offers you what you want, the brand that offers highest quality, the brand that is distinctive, and the brand you would recommend to your friends and relatives.”
Udowoima said about 13,000 respondents participated in the 2022 survey and were interviewed across 12 states in Nigeria including the Federal Capital Territory.
He also stated that quantitative method were used to elicit responses from the consumers.
“The Most Trusted Brands (MTB)” Awards was instituted in 2010 to reward brands that keep promises to the consumers. The award is an enabler for brands to do more for consumers, knowing full well that consumers either reward or punish brands according to their experiences.”
In the vein, the Dangote Industries Limited’s ‘Most Outstanding Conglomerate in Environmental Sustainability’ was given by the Environmental Sustainability Conference, Expo and Awards (ECOSEA) initiated by Brand Communicator, a frontline brands and marketing publication.
The convener of the conference and awards, Joshua Ajayi, said, “Corporate sustainability practices evolved rapidly in the country’s business space, from just being a cosmetic charity activity into organised sustainability needs built into a vision with specific goals.”
The award ceremony , which was held recently during the organisation’s World Environment Day celebration also gathered the best sustainability players to discuss various issues in sustainability during the conference themed Only One Earth: Building a Safer Environment.
Group Chief Branding and Communications Officer at Dangote Industries Anthony Chiejina thanked the organisers, describing the awards as another milestone in the Dangote Group’s business trajectory.
He said it is a indication of the strategic business model executed by the manufacturing giant, which is aimed at rejuvenating Nigeria’s economy and engendering developmental growth of Africa.
Chiejina expressed optimism that the Group would not relent in its commitment to Africa’s development, stating that the company would continue to impact lives positively through the production of goods that meet the need of the peoples.
Dangote Industries is a fully diversified conglomerate with annual group turnover of US$4billion has invested heavily in building a sustainable business which cuts across Cement, Sugar, Salt, Petroleum, Fertiliser and food.
