Ecobank Nigeria announces third edition of ‘Adire Lagos Experience’
Ecobank Nigeria says it has concluded plans to host the third edition of ‘Adire Lagos Experience’. The planned four days exhibition will take place at the ultra-modern Ecobank Pan African Centre (EPAC) on Victoria Island, Lagos from Thursday, June 14th till Sunday, 17th, 2024.
Announcing the program in Lagos, Adeola Ogunyemi, Head, Consumer Banking, said the exhibition will feature authentic Adire fabric displays from over 100 diverse merchants, indigenous cuisine, and African entertainment, adding that there will be series of masterclasses, as well as networking opportunities with entrepreneurs, shoppers, and everyone in the business of making or trading in Adire.
“We are encouraged with the success of the previous editions of the ‘Adire Lagos Experience’ and we plan to make this year’s edition bigger and better. The exhibition is in line with our brand promise as a pan-African financial institution to promote culture and boost tourism on the continent. We have through this opportunity playing a notable part in contributing to boost Nigeria’s tourism, culture and the creative industry using Adire as a key driver.
“ High profile exhibitors, vendors, expatriates, influencers and dignitaries from different parts of the world and from all walks of life have indicated interest to be part of the event. I am therefore inviting Nigerians, diasporans resident in Nigeria and the diplomatic corps to attend the four day event.” She stated.
Further, Mrs Ogunyemi reiterated that the exhibition aligns perfectly with the Ecobank’s commitment as a Pan-African Institution to offer experiences that go beyond banking and also dedicated to creating enriching experiences that resonate with its customers’ lifestyles while celebrating the diversity of our nation’s culture. “We are providing a cozy ambience with utmost serenity to make participants feel comfortable and safe. Participation is free, and everyone is welcome to invite family and friends to come over to witness the beautiful event. This Exhibition also presents an opportunity not only to sell and buy products but to experience the luxuriance in our culture.”
Expected to grace the occasion are top government officials from Lagos, Ogun and other neighbouring states and stakeholders in adire business.
Ecobank Nigeria, a key driver of tourism, culture and the creative industries in Nigeria recently hosted the +234Art, a 10-day art fair dedicated to nurturing and uplifting the burgeoning art industry in Nigeria. The fair provided a platform to support emerging artists and encourage increased interest in art acquisition; also the bank organized the Photography, Art, and Design Exhibition (PADE) to commemorate World Photography Day in 2022; the bank also partnered “Songs & Stories” With Cobhams Asuquo; Redbull Dance Your Style; BellaNaija Style Summit and Loosing Daylight (An exhibition of the history of Nollywood organised by Nse Ikpe-Etim).
