IWD 2021: Digital lifestyle bank commits to gender equality, as CEO advocates equal rights, opportunities

[By VICTOR NZE]

Nigeria’s digital lifestyle bank, 9PSB has officially committed to upholding gender equality and women empowerment in its organisation, even as the firm further advocated equal rights and opportunities for the women folk in the society.

Speaking, Monday, on the occasion of this year’s International Women Day (IWD) which has as its theme; ‘Choose to Challenge’, CEO of 9PSB, Branka Mracajac said the company has also resolved to drive a zero tolerance policy against gender inequality in its administrative and management decisions and operations.

The International Women’s Day is a global day celebrating the social, economic, cultural and political achievements of women on March 8. The day also marks a call to action for accelerating gender parity.

Significant activities are witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.

IWD has been marked for over a century, with the first gathering in 1911 supported by over a million people.

According to Mracajac, ‘IWD means a lot to me as I am proud of what I have achieved as a woman in the industry and this gives me the opportunity to inspire and encourage other women that they can do as much as I have done and even better.

“IWD is also a reminder that although we have come so far there is still a long way to go when it comes to achieving gender equality. I encourage my female colleagues to be bold, confident, vocal, to be the change they want to see and above everything to be themselves.”

For the last 100 years, International Women’s Day has been celebrated every year on the 8th of March by countries, organizations, educational institutions, women groups and the media. The day is set aside to celebrate girls and women all over the world and to honor those who have been at the forefront of the fight to help forge a gender equal world.

Continuing, Mracajac said: “Women deserve an equal future free from stigma, violence and stereotypes with equal rights and opportunities for all to realize their full potential. To achieve this, women need to be at every table where decisions are being made in government, education, politics, business, fintech, telecoms, religion, entertainment and sports. Women’s full and active participation and leadership in all spheres of life drives real progress for everyone.

“At 9PSB, we ensure that everyone whether male or female is given equal opportunity and access to achieve their full capacity.”

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