Tobacco control: FG to collaborate with Film Board

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Dr Nnenna Ezeigwe, National Coordinator, Non-Communicable Disease Control Division, Federal Ministry of Health, said this while speaking at a one-day training in Keffi, Nasarawa State, on Tuesday.

The training was organised by Civil Society Legislative Advocacy Centre (CISLAC) in collaboration with Tobacco Tax Advocacy in Africa for some government officials on “Tobacco Taxation in Nigeria”.

Represented by Dr Malau Toma, a Branch Head of Tobacco Control Unit, Ezeigwe noted that the tobacco industry had devised a means of sponsorship in films and movies to advertise their products.
She explained that they now used popular actors and actresses to advertise cigarette smoking in their movies and films.

“We now see actors, actresses and some celebrities who ordinarily do not smoke, now seeing smoking cigarettes in the movies.

“Our children who watch such films or movies think and believe this tobacco is associated with glamour.

“The industry is very smart and we need to do more for effective control of this product that causes a lot of diseases.

“We need to bring National Film and Video Censorship Board to the table to check activities of actors and actresses in their movies,” she said.

The coordinator emphasised the need to monitor and check online advertisement companies as such products were conspicuously advertised “against the law”.


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