Two Years On: Echoes of Joe Anatune (1960-2022)


By Christian ABURIME

In the rhythmic trajectory of our lives, some memories die hard. Some bonds endure longer.


A treasured physical presence may cease, yet their impact keeps echoing in the ears of time. Year after year, the heart grows fonder of the departed, as out of sight is never out of mind.

Such is the stuff of legend that the late Joe Anatune was made of. Time doesn’t just fly; it runs relentlessly like a stream. And so, it is already two years ago that Joe took his abrupt exit from our midst, leaving behind hurts and holes in our hearts, yet with an indelible mark still guiding our steps.

Even amid the distracting hustle of daily life, one cannot but pause to remember Joe. An endearing enigma steeped in quiet wisdom, compassion, and leadership, Joe embodied the very essence of a gentle giant, physically and mentally.

Affectionately known as “Big Joe,” he exuded an affable, pleasant mien that brightened even the darkest of days. His presence was a constant source of comfort and strength, and his absence now leaves a void that hurts.

As a one-time Executive Director of Dawn Functions, CEO of B3 Communications, and a foremost apostle of Governor Chukwuma Charles Soludo, Joe Anatune’s impact was phenomenal.

I was under his wings all the way, from the dawn till his sunset. He was a professional thoroughbred who walked the talk and always delivered.

In his elements, Joe was not merely a leader but a thinker whose brilliant ideas and exceptional passion inspired those around him to reach greater heights. His leadership was not defined by position, authority or title, but by empathy, understanding, and a profound belief in the potential of every individual under his guidance.

He nurtured talent, fostered growth, and cultivated a culture of excellence, ensuring that each member of his team felt valued and empowered.

Beyond the confines of the professional terrain, Joe transcended the role of mentor, becoming a trusted confidant and friend to many like me. His door was always open, offering not only professional guidance but also a listening ear and words of wisdom that resonated with sincerity and depth.

In moments of uncertainty, his reassuring presence served as a steady anchor, providing clarity amidst chaos and strength in times of adversity.

Joe’s Midas touch extended to humanity, touching the lives of all who had the privilege of knowing him. He approached life with a philosophical perspective, embracing each challenge as an opportunity for growth and each setback as a lesson in resilience. His profound insights and timeless wisdom continue to echo in our hearts, reminding us to cherish every moment, embrace every experience, and strive for excellence in all endeavours.

In the words of Ralph Waldo Emerson, “The purpose of life is not just to be happy. It is to be useful, to be honourable, to be compassionate, to have it make some difference that you have lived and lived well.” Joe Anatune exemplified these principles in every facet of his being, leaving a legacy that transcends the boundaries of time and space.

As I reflect with gratitude on the impact of Joe Anatune on my life and career, I am again reminded of his infectious smile, calming composure and sharp intellect, which never ran out of stock

To me, Joe will always be remembered as the consummate professional, the quintessential advertising exemplar, and the public relations afficionado whose expertise made ripples.

Two years on, Joe Anatune  no longer walks among us. Yet, his name endures through the countless lives he touched and the cherished memories he created.

Rest on in power, Big Joe.

Your light will continue to shine brightly, illuminating our paths and inspiring us to reach for the stars.

Christian Aburime is the Press Secretary to the Anambra State Governor


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